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Back to Basics: The SOSTAC Marketing Planning Model

Back to Basics: The SOSTAC Marketing Planning Model

by shreek@sandstarcomms.com | Sep 28, 2022 | blog

I attended a digital marketing seminar recently where the presenters used the SOSTAC marketing model to help the audience structure an integrated marketing plan. I hadn’t heard the SOSTAC acronym in a long time and it prompted me to think about how we, as an...
What can we learn from Leicester City’s winning reputation?

What can we learn from Leicester City’s winning reputation?

by shreek@sandstarcomms.com | Sep 28, 2022 | blog

On 2 May 2016, Leicester City became Premier League champions for the first time in the club’s 132-year history when Tottenham failed to beat Chelsea.  This victory has sent ripples across local communities, grabbed the attention of the media and has put...
How film can be used to bring a vision to life

How film can be used to bring a vision to life

by shreek@sandstarcomms.com | Sep 28, 2022 | blog

The space sector is now worth £11.3 billion annually to the UK economy* and is one of the fastest-growing industries, providing new possibilities and funding opportunities to domestic and international organisations and entrepreneurs. The UK Government, through the...
10 things you need to survive an event – as an event manager

10 things you need to survive an event – as an event manager

by shreek@sandstarcomms.com | Sep 28, 2022 | blog

I just got back from supporting a client at Mobile World Congress in Barcelona and, as I look forward to other major European events such as IBC, Medica and Electronica, I thought I would share just a few of the ‘must-take’ items from my event survival kit:...
Rewarding great achievements in PR for a unique moment in history

Rewarding great achievements in PR for a unique moment in history

by shreek@sandstarcomms.com | Sep 28, 2022 | blog

Simon Gribbon, Director at Sandstar Communications shares how a unique moment in history and excellent partnership working helped win a special PR recognition award. Back in March 2015, with my ‘tourism’ hat on, I was proud to be part of the broader communications...
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