Blog
Where we get to talk about ourselves.
My experience interning as a marketing executive at Sandstar
By Navya Sharma Interning at Sandstar Communications has allowed me to set foot into the creative industry to work closely with professionals in the field on PR and social content marketing. This internship gave me the opportunity to learn more about the world of...
FAST viewing takes off
Streaming is firmly embedded as the default entertainment viewing choice for younger adults, while the popularity of traditional linear broadcast TV continues to wane across all age groups. Around a fifth of UK homes subscribe to all three of the most popular...
Our first lesson from the Ambition to Grow Programme: Values
We are fortunate to have a place on the Ambition to Grow Programme, a mix of masterclass sessions, coaching and peer support, designed to help high growth businesses. Funded by Leicester & Leicestershire Enterprise Partnership (LLEP) and delivered by...
Email Marketing Fails
A cautionary tale to help you avoid these mistakes in your email marketing. We've redacted the personal details as this isn't about embarassing anyone, simply a heads up on some of the most common errors we see in marketing emails that we receive. The body of the...
Helping Lamp shine the spotlight on mental health
Drawing on Sandstar’s support, the Leicestershire Action for Mental Health Project (LAMP) is running its month-long flagship 5k fundraiser to raise awareness of mental health advocacy and gather support for its mission. Lamp’s 5k campaign draws on the benefits of...
Blog – Hosting an online event
Everyone is now trying to stay connected with their family, friends, colleagues, customers and suppliers through technology. Whether it's a Facetime call with loved ones, Microsoft Teams daily check-in or a Zoom video call with a large group of people, the support...
Sandstar case study series – SPRINT
SPRINT is the SPace Research and Innovation Network for Technology, a unique partnership of top UK space universities, industry, government agencies and the investment community dedicated to supporting the growth of small to medium enterprises (SMEs) in the UK...
Back to Basics: The SOSTAC Marketing Planning Model
I attended a digital marketing seminar recently where the presenters used the SOSTAC marketing model to help the audience structure an integrated marketing plan. I hadn't heard the SOSTAC acronym in a long time and it prompted me to think about how we, as an agency,...
What can we learn from Leicester City’s winning reputation?
On 2 May 2016, Leicester City became Premier League champions for the first time in the club's 132-year history when Tottenham failed to beat Chelsea. This victory has sent ripples across local communities, grabbed the attention of the media and has put Leicester on...
How film can be used to bring a vision to life
The space sector is now worth £11.3 billion annually to the UK economy* and is one of the fastest-growing industries, providing new possibilities and funding opportunities to domestic and international organisations and entrepreneurs. The UK Government, through the...