Blog
Read our latest blogs here:
Blog – Hosting an online event
Everyone is now trying to stay connected with their family, friends, colleagues, customers and suppliers through technology. Whether it?s a Facetime call with loved ones, Microsoft Teams daily check-in or a Zoom video call with a large group of people, the support that voice calls and video conferencing has given us during this period has allowed us to feel connected and allowed many of us to continue operating our businesses remotely. At Sandstar Communications, our processes and systems have always been set up in a way that allowed us to...
read moreSandstar case study series – SPRINT
SPRINT is the SPace Research and Innovation Network for Technology, a unique partnership of top UK space universities, industry, government agencies and the investment community dedicated to supporting the growth of small to medium enterprises (SMEs) in the UK through the commercial exploitation of space data and technologies. Sandstar Communications has been working on an integrated, national marketing communications campaign for SPRINT, alongside the five UK partner universities, a growing base of small businesses signed up to the programme...
read moreBack to Basics: The SOSTAC? Marketing Planning Model
I attended a digital marketing seminar recently where the presenters used the SOSTAC? marketing model to help the audience structure an integrated marketing plan. I hadn?t heard the SOSTAC acronym in a long time and it prompted me to think about how we, as an agency, approach client marketing campaigns. For most campaigns, we follow the model instinctively, but I can see the benefit to explaining the model in certain situations with clients. So, what is SOSTAC? Many people use the SOSTAC acronym as a generic term, however it derives from the...
read moreShift in how young people consume ?news? today
Young people and the youth market in general are a key audience for most domestic and international brands.? The behaviours and characteristics of this audience group are often difficult to pin-point out and therefore many brands undertake extensive research to understand what motivates young people to answering questions such as – how can we reach this particular audience group? With the rise of mobile technologies and use of multiple social media channels how are young people consuming news and advertising today? A recent...
read moreWhat can we learn from Leicester City?s winning reputation?
On 2 May 2016, Leicester City became Premier League champions for the first time in the club?s 132-year history when Tottenham failed to beat Chelsea.? This victory has sent ripples across local communities, grabbed the attention of the media and has put Leicester on the map not only nationally but also around the world. While writing this blog we read an article that Martin Bewick wrote for the Chartered Institute of Marketing, which we feel is on-point about Leicester City?s winning reputation: ?The success of football club Leicester City...
read moreHow film can be used to bring a vision to life
The space sector is now worth ?11.3 billion annually to the UK economy* and is one of the fastest-growing industries, providing new possibilities and funding opportunities to domestic and international organisations and entrepreneurs. The UK Government, through the National Space Technology Strategy and continued investment in the space industry, now understands the crucial role that space has to play in the wider economy. Sandstar Communications? interest in the space sector was ignited after hearing a talk from Andy Powell from the Knowledge...
read more10 things you need to survive an event – as an event manager
I just got back from supporting a client at Mobile World Congress in Barcelona and, as I look forward to other major European events such as IBC, Medica and Electronica, I thought I would share just a few of the ?must-take? items from my event survival kit
read moreRewarding great achievements in PR for a unique moment in history
Simon Gribbon, Director at Sandstar Communications shares how a unique moment in history and excellent partnership working helped win a special PR recognition award.
Back in March 2015, with my ‘tourism’ hat on, I was proud to be part of the broader communications team responsible for managing the national and international media during the reinterment of King Richard III in Leicester.
The team was led brilliantly by Leicester Cathedral, ably supported by the University of Leicester and Leicester City Council press offices, plus …
read moreHow?s that year worked out for you?
Looking back, 2015 has been a terrific year for Sandstar Communications. We?ve celebrated our third anniversary, hired our first member of staff (who?d have thought that we?d ever become employers!), and expanded our portfolio of clients and projects to work in some really innovative and interesting sectors.
Our expertise is growing and by working in partnership with other complementary agencies in the fields of branding, web development and digital marketing, for example, we?ve been able to significantly improve the quality …
read moreSandstar Communications ? how did it all begin?
Sandstar Communications is celebrating 3 incredible years this November by launching our very first blog.
Manisha Bhayani, Marketing Communications Manager at Sandstar Communications interviews directors Shreek Raivadera and Simon Gribbon to find out how they met, how the agency developed and more about the journey so far.
Read the interview here…
read more